Recommended R&D strategy for health and wellness brand extension
Our client asked:
Our client, a major FMCG multinational, plans to extend its portfolio into health and wellness products. They approached us to understand the best R&D structures and procedures for delivering successful products in this space.
The project story:
- Our team identified best practices and the most successful organisations in each key R&D strategy area
- Relevant data and insights were gathered from published sources, interviews with R&D/innovation leaders in key prominent organisations and interviews with R&D leaders in the client’s organisation
Results: deliverables and outcomes
Our client gained a set of recommendations on devising an R&D strategy that will support their ambitious expansion into the health and wellness market. They gained deep knowledge of the best practices used by leading FMCG multinationals in adjacent sectors. The client received a consolidated view of their current R&D strategy, identifying key priority areas on which to focus to play in the new category.
Expertise and domain knowledge
- Consumer
- R&D strategy
- FMCG products
- Health and wellness
- Innovation processes
Consumer markets
Find out how our best-in-class R&D consulting can help your CPG business thrive through real-world insights and breakthrough innovation.
Innovation services
Find out about Sagentia Innovation’s comprehensive suite of advisory and product development services, tailored to support consumer and industrial sectors.
Contact us
We’d be delighted to discuss your challenges and explore how innovative thinking could help solve them. If you’d like us to get in touch, please complete the contact us form.