Strategic action plan for specialty chemical companies: unlocking value from global formulation trends
Future-proof chemical formulations with actionable insights and innovation strategies
Summary
We partnered with a global specialty chemical company to identify long-term formulation trends and their impact on customer needs. Through market analysis, concept ideation and proof-of-concept testing, we delivered a strategic roadmap with actionable objectives, enabling R&D and commercial teams to align and seize emerging opportunities
Client challenge
The client needed clarity on:
- which global trends would shape customer needs and future formulation requirements
- how to adapt through market segmentation, customer support and R&D strategies.
Their goal: to anticipate change, drive innovation and capture new market opportunities.
Our approach
We applied a structured, insight-driven process:
- Market landscape analysis: Reviewed formulation trends across sectors, benchmarked competitors and mapped technology developments
- Ideation and concept development: Ran collaborative brainstorming sessions, generated innovative concepts and prioritised high-potential ideas
- Proof-of-concept testing: Developed prototypes, applied design-of-experiments testing and recommended top-performing formulations for commercialisation
Client benefit
The client gained a clear understanding of transformational trends and their impact on customer needs, supported by a comprehensive view of market, consumer, technology and competitor insights.
We delivered an actionable roadmap with short-, medium- and long-term objectives and facilitated strategic alignment across R&D, commercial and executive teams through an in-person workshop.
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