Overcoming recycling challenges for plastic-coated paper packaging
Guiding brands through technical limitations and “plastic-free” claims in key markets
Summary
We investigated the technical and practical barriers to recycling plastic-coated paper packaging in a key market. Our research covered recycling schemes, material acceptability, sorting constraints, and legislation around “plastic-free” claims, providing clear recommendations to improve recyclability and ensure compliance.
Client challenge
Our client needed to understand the technical limitations of recycling paper packaging in key markets. This included assessing how composition, size and other attributes affect collection, sorting and recycling. They also wanted clarity on the use of “plastic-free” claims and whether these align with legislation and consumer expectations.
Our approach
- Mapped recycling schemes from collection through to processing facilities
- Analysed technical factors including coatings, inks, contamination guidelines and sorting limitations
- Reviewed consumer perception and legislation on plastic-coated paper materials
- Assessed “plastic-free” claims on existing food and beverage and consumer products
- Recommended practical actions to improve recyclability and compliance
Client benefit
Our client gained a detailed understanding of the technical and practical limitations of paper recycling in target markets, as well as clarity on what “plastic-free” means in those contexts. We provided actionable recommendations to help make plastic-coated paper packaging more recyclable and compliant with market requirements
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