Unlocking the potential of natural actives for next-generation FMCG products
Helping global brands innovate with scientifically backed natural ingredients
Summary
We partnered with a major multinational to identify natural active ingredients that combine scientific credibility with commercial potential. Our structured approach assessed evidence, differentiation opportunities and formulation feasibility, enabling the client to prioritise actives for short, medium and long-term product development.
Client challenge
Consumers increasingly demand natural products that support health and wellness. Our client wanted to lead this trend by developing differentiated offerings based on naturally derived actives. The challenge was to identify ingredients with robust scientific evidence, strong market appeal and practical compatibility with consumer product formulations
Our approach
- Developed a rigorous framework to evaluate natural actives based on
- Scientific evidence based on published clinical trials for physiological benefits
- Potential for commercial differentiation
- Ease of formulation and bioavailability
- Gathered insights from published research and interviews with leading international academics
- Identified potential bottlenecks and proposed solutions, including synthetic biology approaches
- Recommended high-potential actives and introduced prominent researchers for future collaboration
Client benefit
Our client received clear, prioritised recommendations for natural actives suited to short, medium and long-term innovation. They gained deep knowledge of best practices and limitations in this fast-growing field, strategies to overcome technical challenges, and connections with world-class researchers to accelerate development
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