Our Design Director, Carl Hewett, advocates user perspectives as a foundational element of healthcare innovation. In this article, he spotlights urinary catheters and considers how empathetic design can make a positive difference in health outcomes.
In the medical industry, understanding user needs is fundamental to obtaining successful outcomes and can unlock differentiation and patient access. Yet, this aspect of Front-End Innovation can often be lost in competition with many other influencing voices, such as those from a commercial, regulatory, manufacturing and payer viewpoint, the list goes on.
So how can we find and act on the opportunities that the user perspective presents? How then do we combine these with other development drivers and requirements such as the move from hospital to home, net zero goals, digitisation, and reimbursement matters?
Our Value Proposition Matrix, details how user, concept, and market perspectives can be harnessed to drive successful innovation. Here, we drill down into the user aspect of this, focusing on urinary self-catheters to illustrate the concept.
