How can consumer product companies be successful in refills?
Our client asked:
What are the key principles for success in refillable and reusable products?
The project story:
- Sagentia Innovation held an internal ideation workshop drawing on our experience across a wide range of sectors to identify exemplars of success in refillable and reusable products
- We carried out an analysis of both established products and the offerings currently being brought to market to determine the facets of the product value proposition required to play and to win
- We distilled out five key principles and illustrated these with case studies to create a playbook for success
- We broke down the five principles into an actionable set of parameters against which future innovation could be measured and created questions with which innovation teams could challenge their pipeline
- We worked with senior stakeholders across the client’s business to ensure that the final playbook delivered would be actionable and meet the needs of all sectors to which it would be applied
Client benefit:
A playbook detailing the key principles for success in refillable and reusable products, illustrated by case studies of success. Questions to be used in internal sector workshops that increase the chance of product success and a scorecard that enables evaluation of their innovation portfolio against the principles derived
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