Reimagining laundry: a novel single-dose format
Convenience and sustainability without compromise
Summary
Our client wanted to expand their single-dose laundry range with formats offering superior convenience and sustainability while maintaining performance. We explored market trends, generated innovative concepts and developed prototypes through rigorous testing. The result: top-performing formulations and clear recommendations to accelerate innovation and strengthen the client’s product portfolio.
Client challenge
The client aimed to introduce new single-dose laundry formats that combined high convenience and sustainability credentials without sacrificing cleaning performance. They needed a solution that would differentiate their portfolio and meet evolving consumer expectations.
Our approach
- Market landscape: Conducted a comprehensive review of single-dose formats across laundry and adjacent industries to identify trends and gaps
- Ideation: Ran internal brainstorm sessions to generate innovative concepts informed by market insights and sustainability goals
- Concept evaluation: Assessed ideas against key criteria including performance, convenience and environmental impact
- Proof-of-concept: Advanced the most promising concepts to prototype stage using a design-of-experiments approach to optimise formulation and process conditions
- Testing: Produced prototypes and evaluated them through rigorous performance tests to ensure viability
Client benefit
We delivered top-performing prototypes, detailed formulations, process conditions and testing protocols. Our recommendations guided further development, enabling the client to bring sustainable, high-performance laundry solutions to market quickly and confidently
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