In this whitepaper, Principal Consultant, Cesar Vargas-Razo drills down into three interconnected trends and concerns shaping demand for hygiene products and explores the fast-evolving sub-category of air quality. While these drivers were already evident in the pre-pandemic world, they have evolved in interesting ways, and innovation strategies rooted in them could yield significant returns. There are opportunities to adapt, improve or re-imagine products in laundry care and hard surface cleaning, while the air quality sub-category offers exciting prospects for breakthrough innovation and leadership.
Home & Hygiene: three innovation drivers and the air quality opportunity
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