How to devise effective simulations that improve R&D performance

This whitepaper shows you how to carry out effective R&D simulations using targeted approaches to save time and costs. We present simulation as an important part of a holistic approach to product design, which combines technical performance with consideration of the end user through human-centred design (an area often considered at odds with the mathematics and physics of simulation). Finally, we consider how R&D simulations can be leveraged outside the technical sphere, providing benefits in education, sales, marketing, and beyond.